REAL LIFE

Do you believe in yourself so much that you can’t foresee failing in everything that you do? I do believe so. In a society of limited opportunities faith and working hard is the only thing that might help you be great at what you do. Dr. Chamu Chiwanza once said,” it’s not what you know, it’s what you do with what you know”. I believe our society is well educated so much that we can do anything we want as long as we put or heart and mind into it. Having faith in this world can go along into achieving your goals. We can do all we want to do read have degrees but if we don’t use what we have to make our lives better we are going nowhere. I grew up being told To Pray And Work Hard, that’s the secret to success there’s no better formula in life to make you unstoppable than To Pray And Work Hard.

I have seen what that formula can do to make a better life. Everyone wants to be success and be on top like Strive Masiwa, Bill Gates e.t.c. I have watched Strive Masiwa’s documentaries he always Puts God First in all does but on top of that he Works Hard to be built Econet Wireless. As a Marketer l always challenge myself to do better than what I‘m required to do every day because I want to make a better community with good brands, I owe myself to be good to be greater than the problems we face in our societies. As marketers let’s be real.

BEING AFRICAN

Do you believe that Africa and Africans are the richest people and continent in the world? Yes l believe so. We haven’t yet embraced BEING AFRICANS, we have seen through ages that we haven’t found a way of using our resources and knowledge we have gained through time.

“Liberian President Ellen Sirleaf said, “If your dreams don't scare you, they're not big enough.” The loser believed that he “could win 'if…,” but the winner believed he “would win 'when…” You see, we were all born to be winners.”

What we have in Africa scares us a lot to the extent of letting some people devalue what we have and that’s the truth but we as marketers we have to find a way to embrace our African Products. I have seen that we have an audience that can be changed minds instantly and go what’s good, makes money and cheap at the same time. So many products we have that can be made with a few resources but with a huge return. Cooperates have to find a way to use the Africa raw materials to make so many products. We can create industrial factories. Make products that can be exported

As a marketer l see potential in Africa with the raw materials. There so many untapped areas that can make billions, minerals aren’t the only thing that Africa has that can add value to our communities. Africans should stick to what we are good at, that’s what makes us Africans. Food security will always be an issue its time we do what we know best and use what we have to empower ourselves.

Investments can be made in different areas like the food sectors were we have good well grown, rich and sweet products. We can have better health generations eating and using African made products.

Marketers we have a job to do.

NOT GOING AGAINST YOUR OWN BELIEFS

How many of you stick to their beliefs in life? I believe a few people do. Now days we live in a society where there’s a lot of criticisms in what you do or believe. I believe that what we do reflects what we want in life. People are now afraid to say or do what they believe because they are afraid to be criticized & failure in life. It’s all about sticking to your principles and also listening to what people are saying because it might be criticism but you can pick up something you are really doing wrong, you have to listen, learn and improve the mistakes. The most important thing is to stick to your beliefs.

The Muslim’s are a good example of people who stick to what they believe and do it well because it’s built in them when they were growing up. If all societies could actually encourage people to do what they believe we could all be on a different level.In marketing terms each product reflects the kind of market you are facing and what they believe in that society each product has different strengths in a different market. So ask yourself if you have the right products and services in your life to do what you want to do.So lets try to build a society which motivates not discourage,so that future generations can be better than us. So that they can stick to there beliefs and what they want in life.

“Life isn't about finding yourself. Life is about creating yourself”

George Bernard Shaw

DIGITIZATION

 Do you think that Zimbabwean Marketers will have ever end up using digital means? Yes l believe so.Digitization is the process of converting information into a digital format . In this format, information is organized into discrete units of data (called bit s) that can be separately addressed (usually in multiple-bit groups called byte s). The biggest companies in Zimbabwe have welcomed the digitization in Zimbabwe. We have seen already Econet Wireless changing the banking system by using plastic money. One of their Subsidiaries Stewart Bank has already gone into school opening bank accounts plastic money in a few year will be a way to buy and selling products in Zimbabwe. There are many companies trying by all means to make their work easy by using digital means in their offices. Some schools have actually developed an App for students to use. We have companies using Bulk SMS, Television, Radio, Bulk Emails to intensify marketing and advertising.

As a Marketer l would like to see digital billboards all over Zimbabwe in key areas in Major Cities. Companies can set up these digital billboards. This can help the city council like in Harare to make it cleaner and it creates a bit of revenue for the city. But this has to be approached in a cautions way because we might see high rent prices to set up the billboards and also the prices to advertise. In a country with huge ambitions and many start-up company which might need one day to actually advertise on thus billboards. The pricing has to be favorable for everyone.

It’s time we educate The New Age Marketers to see the future and work on it as the next two generations could progress where we have left off. Let’s start digitization now!!!!!!!!!!!!!!

WINNERS WIN

Do you believe that your habits determine where you are right now in life? I believe so. If you look at 

it,right now looking at your life you can see a series of decisions and habits that you have been doing for the past 10-15 years that have stopped you or pushed you backwards from your goals. In this new age a lot of habits can make you not achieve a lot of your goal. The only way to make head way to be better,good is to create a habit of WINNING. Set up goals for yourself and actually completing the task because you can’t expect to start winning on big things when you can even finish reading a book with a month, when you are always later at work. I listen to Dr Eric Thomas he said, ‘when you are a winner winning spreads everywhere”. And he right was about that because WINNERS WIN. It’s time to create a New Age of Business people who are actually hungry to win and be successful in life. I love winning it brings me joy all the time my mind always know l want to win. When l lose l feel like l have lost a lot because l have not achieved my goals. So they will be days when things won’t go the way you want but what you do that makes a huge difference so that you can win next time that's what WINNERS DO. This the age of people who have an excuses for everything. How can you be a winner when you create an excuses for began late at work? Excuses can never make a WINNER. Winners see the possibilities when losers how impossible it is. Its your habits and decisions that put you in the position you are in right now.