BEING AFRICAN

Do you believe that Africa and Africans are the richest people and continent in the world? Yes l believe so. We haven’t yet embraced BEING AFRICANS, we have seen through ages that we haven’t found a way of using our resources and knowledge we have gained through time.

“Liberian President Ellen Sirleaf said, “If your dreams don't scare you, they're not big enough.” The loser believed that he “could win 'if…,” but the winner believed he “would win 'when…” You see, we were all born to be winners.”

What we have in Africa scares us a lot to the extent of letting some people devalue what we have and that’s the truth but we as marketers we have to find a way to embrace our African Products. I have seen that we have an audience that can be changed minds instantly and go what’s good, makes money and cheap at the same time. So many products we have that can be made with a few resources but with a huge return. Cooperates have to find a way to use the Africa raw materials to make so many products. We can create industrial factories. Make products that can be exported

As a marketer l see potential in Africa with the raw materials. There so many untapped areas that can make billions, minerals aren’t the only thing that Africa has that can add value to our communities. Africans should stick to what we are good at, that’s what makes us Africans. Food security will always be an issue its time we do what we know best and use what we have to empower ourselves.

Investments can be made in different areas like the food sectors were we have good well grown, rich and sweet products. We can have better health generations eating and using African made products.

Marketers we have a job to do.