Monday, 23 May 2016

DIGITIZATION



 Do you think that Zimbabwean Marketers will have ever end up using digital means? Yes l believe so.Digitization is the process of converting information into a digital format . In this format, information is organized into discrete units of data (called bit s) that can be separately addressed (usually in multiple-bit groups called byte s). The biggest companies in Zimbabwe have welcomed the digitization in Zimbabwe. We have seen already Econet Wireless changing the banking system by using plastic money. One of their Subsidiaries Stewart Bank has already gone into school opening bank accounts plastic money in a few year will be a way to buy and selling products in Zimbabwe. There are many companies trying by all means to make their work easy by using digital means in their offices. Some schools have actually developed an App for students to use. We have companies using Bulk SMS, Television, Radio, Bulk Emails to intensify marketing and advertising.


As a Marketer l would like to see digital billboards all over Zimbabwe in key areas in Major Cities. Companies can set up these digital billboards. This can help the city council like in Harare to make it cleaner and it creates a bit of revenue for the city. But this has to be approached in a cautions way because we might see high rent prices to set up the billboards and also the prices to advertise. In a country with huge ambitions and many start-up company which might need one day to actually advertise on thus billboards. The pricing has to be favorable for everyone.

It’s time we educate The New Age Marketers to see the future and work on it as the next two generations could progress where we have left off. Let’s start digitization now!!!!!!!!!!!!!!






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