BEING AFRICAN

Do you believe that Africa and Africans are the richest people and continent in the world? Yes l believe so. We haven’t yet embraced BEING AFRICANS, we have seen through ages that we haven’t found a way of using our resources and knowledge we have gained through time.

“Liberian President Ellen Sirleaf said, “If your dreams don't scare you, they're not big enough.” The loser believed that he “could win 'if…,” but the winner believed he “would win 'when…” You see, we were all born to be winners.”

What we have in Africa scares us a lot to the extent of letting some people devalue what we have and that’s the truth but we as marketers we have to find a way to embrace our African Products. I have seen that we have an audience that can be changed minds instantly and go what’s good, makes money and cheap at the same time. So many products we have that can be made with a few resources but with a huge return. Cooperates have to find a way to use the Africa raw materials to make so many products. We can create industrial factories. Make products that can be exported

As a marketer l see potential in Africa with the raw materials. There so many untapped areas that can make billions, minerals aren’t the only thing that Africa has that can add value to our communities. Africans should stick to what we are good at, that’s what makes us Africans. Food security will always be an issue its time we do what we know best and use what we have to empower ourselves.

Investments can be made in different areas like the food sectors were we have good well grown, rich and sweet products. We can have better health generations eating and using African made products.

Marketers we have a job to do.

NOT GOING AGAINST YOUR OWN BELIEFS

How many of you stick to their beliefs in life? I believe a few people do. Now days we live in a society where there’s a lot of criticisms in what you do or believe. I believe that what we do reflects what we want in life. People are now afraid to say or do what they believe because they are afraid to be criticized & failure in life. It’s all about sticking to your principles and also listening to what people are saying because it might be criticism but you can pick up something you are really doing wrong, you have to listen, learn and improve the mistakes. The most important thing is to stick to your beliefs.

The Muslim’s are a good example of people who stick to what they believe and do it well because it’s built in them when they were growing up. If all societies could actually encourage people to do what they believe we could all be on a different level.In marketing terms each product reflects the kind of market you are facing and what they believe in that society each product has different strengths in a different market. So ask yourself if you have the right products and services in your life to do what you want to do.So lets try to build a society which motivates not discourage,so that future generations can be better than us. So that they can stick to there beliefs and what they want in life.

“Life isn't about finding yourself. Life is about creating yourself”

George Bernard Shaw